Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others

Author, Title or Keyword

Browse By Category

Foreign Language Study

Our Recommendations

Jay Conrad Levinson
Included in this revised and expanded edition is Jay Conrad Levinson's wisdom on the fastest-growing markets with tips on how to reach and keep them, strategies for marketing during a recession, in...$24.49

» More Info

Seven Hidden Secrets of Motivation

Todd Beeler
Motivation expert Todd Beeler has drawn on the latest findings on motivation from over 100 researchers to develop his proven-effective program, which has helped thousands of clients.$14.99

» More Info

Small Business Owner's Guide to a Good Night's Sleep, The: Preventing and Solving Chronic and Costly Problems

Debra Koontz Traverso
Debra Traverso tells you how to prepare for the surprises most likely to throw small businesses off course.$16.99

» More Info

Seven Life Lessons from Noah's Ark: How to Survive a Flood in Your Life

Michael Levine
Using the lessons of Noah's ark, Michael Levine, founder and owner of Levine Communications, based in Los Angeles, offers a lighthearted approach to the serious business of taking stock, taking con...$8.99

» More Info

WORK LESS, MAKE MORE

Jennifer White
Renowned success coach Jennifer White’s book, Work Less, Make More, is an easy-to-follow ten-step program for overcoming your fears, unblocking your passions, channeling your energies, and managing your time more efficiently.$16.99

» More Info

Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others

See Larger Image	Category :	Business

	Publisher :	Brilliance Audio Inc
	Author :	David Kord Murray
	Narrator :	Patrick Lawlor

	Length :	10 hours (Unabridged)

Download Price :		$24.99

Format :		Encoded Windows Media

Only Available in the US, Canada and the Philippines (CUSA)

© 2010 Brilliance Audio Inc

ADD TO BASKET

HEAR SAMPLE

There is no such thing as a truly original idea. Admit it, you’ve borrowed an idea before: from a competitor, a coworker, or the kid sitting next to you in the fifth grade. Borrowing Brilliance is a controversial, “big think” audiobook, challenging our notions of intellectual property and authorship, and exploring the evolution of a creative idea.

Creative ideas were once the territory of the entrepreneur, the marketing department, and the advertising agency, but now they are the responsibility of every employee within a company. A new business discipline is emerging—“innovation” is now a department in many creative companies, tasked with generating new ideas. Murray knows because he was the head of innovation for the Fortune 500 software company Intuit. He was charged with teaching “creativity” to the members of the company. And that’s where his “borrowing brilliance” program originated.

Most people believe creativity is a gift; that it can’t be taught; that it’s innate in your thinking process, and either you have it or you don’t. But Murray lifts the veil off the creative process, bringing it from the shadows of the subconscious mind into the conscious world. Creativity is not the result of divine intervention; it is something that can be learned and it is easily within reach.

Business Audio Books categories

All Biography Economics Finance & Investment Foreign Language Content Internet Leadership Management Marketing Real Estate Sales Starting a Business Strategy & Business Development Training and Development Miscellaneous

New Digital Releases

Three Feet From Gold: Turn Your Obstacles Into Opportunities

Sharon L. Lechter and Greg S. Reid
This remarkable business allegory tells a fascinating story in presenting the key principles of Napoleon Hill’s revolutionary bestseller Think and Grow Rich.$24.99

» More Info

Complete Negotiator

Gerard I. Nierenberg
From the bestselling author of How to Read a Person Like a Book and The Art of Negotiating, the definitive audio program on negotiating...$17.99

» More Info

Habit Busting

Lee Milteer
A powerful motivational series: Learn how to break any habit - in 21 days (or less) - Guaranteed!$15.99

» More Info

Ultimate Time Management System!

Made for Success
Gain scores of new ideas from Laura Stack, aka The Productivity Pro®, on increasing output without increasing effort and performing at your matchless best!$19.99

» More Info

What Southern Women Know (That Every Woman Should)

Ronda Rich
What Southern Women Know is the business book for women who want to be successful without sacrificing their femininity, good manners, and family-centered traditions and life-style.$24.99

» More Info

Persuasive Selling and Power Negotiation: Develop Unstoppable Sales Skills and Close ANY Deal

Made for Success
Become naturally persuasive and improve the quality of your life!$19.99

» More Info

Next Evolution of Marketing, The: Connect with Your Customers by Marketing with Meaning

Bob Gilbreath
In The Next Evolution of Marketing, Gilbreath describes the marketing revolution now underway and the powerful forces driving it.$24.99

» More Info

No Asshole Rule

Robert Sutton
The No Asshole Rule is a compelling inquiry into the difficult challange of having to work with other human beings... and what you can do about it.$14.99

» More Info


Home	Special Offers	Free	My Library	Basket	Help